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  • 19 Apr 2017 10:14 AM | Rick West

    Since 2010, mobile solutions firm Field Agent has been on a mission to “change the way the world collects business information and insights.”

    Today marks another milestone in revolutionizing how companies learn about their in-store products, operations, and competition.Jicco Search Engine: Instant Answers to Pressing Retail Questions


    Introducing Jicco, the first on-demand, retail search engine, designed to furnish business professionals with “instant answers to pressing retail questions.” As reported by Supermarket News, the search engine will change how retailers, brands, and agencies obtain real-time answers about store-level promotions, pricing, on-shelf availability, competitive activity, and shopper sentiment.


    Jicco Testimonial by Danni-Lynn Kilgallen, National Retail Account Manager, Energizer Holdings


    “Professionals across the retail and branded goods industry are strapped for time and under considerable pressure to have all the answers," said Rick West, CEO and co-founder of Field Agent. "We’ve merged our efficient mobile crowdsourcing system with a simple search engine interface to create the world’s fastest way to get real answers from the field.”  

    Dan O'Shea, contributing editor at Retail Diveagreed with West about the hurried nature of retail and the need for fast answers:

    "West is right about the challenges facing many retail professionals, and as these folks jump between projects and try to keep all of their plates spinning, having fingertip access to some relevant data certainly will help them. Why shouldn't retailers get a curated portion of the internet all their own, right?"

    Currently in beta testing with plans to roll out nationally in April, Jicco is already being used by hundreds of brands, retailers, and agencies to acquire on-demand answers from stores across the country.


     Jicco Testimonial by Brian Stormes, Field Vice President, Henkel Consumer Goods

    How Jicco Works

    Users will simply visit, type in a basic question about in-store conditions, and, within minutes, watch as photos, information, and shopper feedback begin streaming in from stores across the country. That easy.

    Jicco Search Engine: Instant Answers to Pressing Retail Questions

    Sample questions could include:

    • What’s the price of store-brand toothpaste at Kroger?
    • What does the special Tide detergent display look like at Walmart?
    • What signage stands out most in the baby products aisle at Target?    

    The Arkansas Democrat-Gazette newspaper tested the search engine and reported receiving an answer within 17 minutes: "That rapid response can be critical for companies, that are often in need of data quickly and may not be able to fan out fast enough to get it," the paper stated.

    According to West, Jicco harnesses Field Agent’s retail expertise, proven technology, and all-mobile “crowd” of more than one million shoppers to more quickly connect companies with their widespread products and operations.

    Jicco has been in the making for the last seven years,” he said. “In that time we’ve built an extensive mobile crowdsourcing system, which Jicco will now leverage to answer store-level questions with unprecedented speed and ease.”    

    Read the Official Press Release.

  • 07 Mar 2017 4:07 PM | Rick West

    Hey, Alexa.

    Hey, Siri.

    Hey, Google.

    “Intelligent personal assistants” are revolutionizing how we obtain information, manage our households, and entertain ourselves.

    But, will IPAs—and the devices they live in: Amazon Echo, Apple iPhone, Google Home—ever become a go-to method for shopping and transacting purchases?

    Do Echo Owners Make Purchases Through the “Smart Speaker”?


    This weekend, mobile solutions firm Field Agent surveyed 318 certified Amazon Echo, Echo Dot, and Tap owners. Our ultimate purpose was to determine whether Alexa-users are utilizing the IPA to shop for and make purchases, and the full results are now available in our free, downloadable report: “Shopping with Alexa.”

    Click to download Shopping with Alexa - Survey Reveals Purchase Behavior of Echo Owners


    See Also: Will Drone Delivery Fly with Shoppers? Download the report, “Buy & Fly Retail”!


    Participating agents were required to capture video and photos of their Echo—meaning every participant in the survey was a bona fide Alexa-user, carefully verified through Field Agent's quality control process. 

    Field Agent’s free, downloadable report, “Shopping with Alexa,” includes several additional insights:

    • Attitudes toward shopping with Alexa
    • Top Alexa-based purchases
    • Most popular brand names—Domino's? Uber? Campbell's?—among Alexa “skills”
    • Reasons why some say they're apprehensive to shop with Alexa

    The complete report is now available for free. Download it today!

    And be sure to subscribe to the Field Agent Blog, recently ranked in the top 10 of Feedspot’s best market research blogs on the planet.

    Download Free Shopping With Alexa Report

  • 04 Mar 2017 2:45 PM | Mark Michelson (Administrator)

    From SSI blog Feb 24, 2017

    Mobile phones offer researchers critical features: the ability to gather visual information through photos and video recordings. These features can help researchers develop a much more nuanced understanding of context and customer behavior. The practice of mobile visual ethnography—using pictures and videos to gather important context clues about consumer behavior—is growing. What is Ethnography and… Continue reading →

  • 03 Mar 2017 3:52 PM | Mark Michelson (Administrator)

    Mark Michelson, Executive Director of MMRA gives his view on current mobile qualitative platforms and iPhone apps.

    Click here to view webinar recording

    Or copy and paste this URL in your browser:

  • 03 Mar 2017 12:55 PM | Mark Michelson (Administrator)

    Check out the latest use of voice recognition with Mobile/IoT technology in this post. Are you ready for the future of MobileMR beyond the smart phone?

  • 03 Mar 2017 9:03 AM | Mark Michelson (Administrator)

    I recently watched this webinar presented by SSI and Greenbook on leveraging the power of mobile to understand the customer journey. 

    There are some terrific mobile benefits, study design tips and case studies featured in this webinar. Check it out by clicking the link below:

    Click here for the SSI Customer Journey Webinar

    Or copy and paste this URL in your browser:

  • 02 Mar 2017 8:51 AM | Mark Michelson (Administrator)

    Link to Original Article - - Feb. 23rd 2017 4:03 am PT 

    More areas of the country are likely to see gigabit LTE, say carriers, as the FCC has approved the use of the 5GHz spectrum for mobile data.

    The 5GHz band is currently used for WiFi, and there had been concerns that there would be conflicts between the two, but the FCC accepted that equipment manufacturers had demonstrated that LTE and WiFi could co-exist in the same spectrum …

    “LTE-U and Wi-Fi stakeholders worked together under the auspices of the Wi-Fi Alliance to develop co-existence guidelines and an evaluation test plan that was released last fall,” pointed out FCc Chief Engineer Julius Knapp.

    Testing showed that mobile data networks can automatically reduce their usage of the 5GHz band in areas where there is heavy WiFi usage, and ramp it up in areas where the spectrum is under-used.

    LTE-U is so called because it refers to a spectrum that is currently unlicensed. The FCC’s approval of devices operating within this band does not amount to licensing it, but rather to an acceptance that use of the spectrum does not prohibit device approvals. Essentially, both WiFi and LTE industry players have said it’s ok, and the FCC is happy with that.

    Multichannel News reports that carriers are excited by the prospects LTE-U will bring. T-Mobile said that it will start using the spectrum in the spring to bring gigabit LTE to more areas, and Verizon says it will mean customers are able to use more data at faster speeds.

    There’s no telling when iPhones will support the LTE-U band. Historically, Apple tends to be a little slower than most to adopt new data standards, but it’s almost certain to do so at point.

    Ben Lovejoy @benlovejoy

  • 06 Oct 2016 12:59 PM | Deleted user

    In the most comprehensive survey of its kind, Pollfish, in partnership with PredictWise, has been surveying 1,000 mobile respondents per week since February on 13 key issues in the upcoming election. 

    The three key wedge issues that are going to decide this year’s election are guns, taxes, and immigration.

    This is the first mobile survey of its kind and you can check out the results in the interactive infographic 

  • 08 Sep 2016 12:05 PM | Deleted user
    Surveys are one of the best ways to conduct market research from the public. With an effective survey, you could gather sufficient data to build buyer personas, and more. However, there are inherent risks involved with surveys. Survey Respondents might not continue through to the end, they might purposely give false answers, or they could get confused by some of the questions in the survey. There are ways to write survey questions, though, which will help reduce or eliminate the risks, and achieve the best possible results for your market research surveys.

    1. Confirm Your Survey Goals

    Before you sit down to write out survey questions, you need to confirm the goals of the survey. This is particularly important if the person who ordered the survey is different than the person writing the questions. There must be no miscommunication between the two regarding the intended purpose of the survey. After the final results are in and the data has been organized, the answers should solve for the original intent.

    2. Be Prepared To Crunch the Data

    When the survey results come in, it’s just going to look like a bunch of questions and answers with few connections unless you are prepared to crunch the data. Survey results can be overwhelming, especially if you aren’t used to using surveys in market research. When you have some system prepared ahead of time to organize and analyze the data, the whole process of market research will go more smoothly. You’ll be able to immediately hand over the survey responses to the data entry operator. Then, you’ll be able to drill into the data and start using it to formulate your next move.

    3. Start Wide and Funnel Down

    Survey questions should always begin with very general questions and then funnel down into the specifics. This helps respondents to get comfortable with using the survey interface and answering the questions. If the first questions are very easy and general, the respondent will feel confident that they can take the survey. It’s important to nurture the respondent’s confidence in the survey, both with regard to your intention behind the survey and with their ability to answer the questions. If the survey seems like it’s going nowhere or has no discernible path, the respondent may lose trust in the company giving the survey, and quit midway through it. If the respondent doesn’t feel they can answer the questions, they are also more likely to quit before the end.

    4. Avoid Leading Questions; Get to the Point

    Survey questions should be very straightforward, with obvious answer possibilities. The respondent should never be made to think, “well, it depends on how you look at it,” or “that has a double meaning.” If a question can have a second meaning, then it needs to be rephrased or omitted. First, the respondent might get frustrated and abandon the survey. Second, the answers you receive on double-meaning questions won’t be definitive, and will be harder to analyze.

    5. Keep the Survey as Short as Possible

    It’s better to run multiple short surveys than it is to run one overly long survey. Long surveys have a higher chance of being abandoned before the last question than shorter surveys. If you are asking the right questions and phrasing them in as straightforward a fashion as possible, you should be able to get all the data you need from a short survey of 10 or 15 questions.

    6. Keep Respondents Informed

    Respondents deserve to know what you hope to gain by having them take the survey. At the outset, tell them the reason. You don’t have to give away corporate secrets; the reason can be vague, such as “we want to better understand our customers’ buying habits.” At the end, thank them for helping you…and repeat why they took the survey. In addition, offering running question numbers helps respondents know where they are in the survey and how many questions remain.

    7. Ask the Same Question in a Different Form

    Some respondents get enjoyment out of giving fake answers. You can weed these out of your data by asking some of the same questions in a different form. Those who are being genuine will answer the same way both times. Untruthful respondents will become evident with this technique and you’ll be able to eliminate those particular survey results.

    Use these seven tips every time you use a survey for DIY market research to ensure the highest possible completion rates and accuracy.

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