Get Connected to the Future of Research 

The Coming Era of Mobile-First Research

07 Jul 2016 12:43 AM | Deleted user

Ben Evans said it best, “Mobile is eating the world”.

In this latest podcast from Mobile Marketing Watch, we discuss why taking a mobile-first approach to market research is the way of the future, and why marketers need to tune in to where there customers are.

Some key points covered:

  • Marketers need to have an understanding of their customers- and move beyond “what” is going on to understand “why”.
  • Data and insights from surveys can help businesses align their marketing efforts with customers who demand what they want, when they want, wherever they want.
  • Surveys on the Pollfish network can get marketers access to fast, low-cost, high-quality data from over 60 countries.
  • Mobile-optimized surveys consider the screen size, user interface, data bandwidth, attention span,  type of question, and length of survey.

We also discuss:

  • What’s the right type of incentive for respondents?
  • What’s the issue with interviewer-led research, and why anonymity is the key to obtaining honest responses.
  • With the pace of technology and connected devices, what will the future of research be?

This 20-minute podcast appears on the Mobile Marketing Watch site.

Copyright ©2017 MMRA Mobile Marketing Research Association All Rights Reserved

MMRA is chartered in Atlanta, Georgia USA and is professionally managed by MJ Association Management LLC. 1006 Morgans Landing Drive, Atlanta, Georgia 30350 USA

Powered by Wild Apricot. Try our all-in-one platform for easy membership management