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The research and insights role in its traditional form no longer exists.
Remember the good old days when we were in control? We held the only keys to unlocking powerful data-driven decisions. It was a good run. But like all good things, it’s coming to an end. Control is now fragmented and insights are coming from everywhere. Consumers tell all in unregulated forums, end users design their own DIY studies and disruptive new companies introduce new capabilities daily.
So is this the end of MR as we currently know it?
Not entirely. But one thing is for sure: REVOLUTION IS HERE. Those who refuse to let go of their current “normal” will be left behind. The winners will be those who seize change as opportunity — embracing new skillsets, more diversified teams, more agile processes and the more strategic mindset that this new era demands.
We know it and you know it. Demonstrating the NEW business value of research and translating insights into bottom line impact is the holy grail. Seismic shifts are banging at your door. TMRE 2015 ensures you are prepared for these changes, rather than surprised by them.
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