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The growing role of technology and the need to implement new methodologies for capturing “In-the-Moment” data are crucial for market research and consumer insights executives to improve their insight into their customers’ journeys. Effective marketing and advertising depends on the ability of research and insights professionals to gather data and real-time insight from their customers to adapt and respond to their changing habits. Due to the rapidly changing and evolving attitudes of today’s “always-on” consumer; it’s imperative for organizations to have the tools in place to implement campaigns that reflect the true wants and needs of today’s consumer.
The Market Research Exchange is a unique, invitation-only meeting comprised of thought-provoking conference sessions, executive roundtables, innovative networking opportunities and private meetings between pre-qualified solution providers and senior decision-makers, resulting in three days of focused, structured business development and information exchange.
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