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In the age of big data, our ability to capture data is nearly limitless. And tremendous amounts of data mean there are a tremendous number of ways to measure and analyze it. So how do marketers figure out what’s important, and what’s just measurement for measurement’s sake?
Beyond proving that marketing really works, the right metrics can provide actionable insights that inspire impactful marketing decisions, leading to profit and revenue growth. Whether you’re looking to fine tune your organization’s marketing spend, considering implementing new analytics tools, wanting to gain a deeper understanding of how your marketing dollars are being put to use, or just simply don’t know where to start—this conference is for you!
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