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Beyond demonstrating that marketing really works, the right metrics and analytics campaigns, programs, and strategies can provide insights that inspire impactful marketing decisions, leading to profit and revenue growth. Sitting at the burgeoning intersection of marketing and data science, IEN’s Marketing Metrics & Analytics Summit will provide you with all the practical know-how you need to take your organization’s marketing measurement game to the next level. Whether you’re looking to fine tune your organization’s marketing spend, considering implementing new analytics tools, an executive wanting to gain a deeper understanding of how your marketing dollars are being put to use, or just simply don’t know where to start—this conference is for you!
Hear directly from industry leading experts with experience at brands like Google, Heineken, Viacom, Pepperidge Farm, Kellogg’s, HSBC, iHeartMedia, ZipRecruiter, Allstate, Dressbarn, and more!
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