What is the MMRA?
The rapid evolution and increasing use of mobile devices such as smart phones, tablets and the internet of things (IoT) is creating unprecedented opportunities for the marketing research industry.
The Mobile Marketing Research Association (MMRA) exists to unite and serve the industry in promoting the use of mobile for research, including developing best practices, professional standards and privacy guidelines.
We welcome your input and participation!
Are you a marketing research professional, consultant, agency, tech developer, academic or student with an interest in using mobile to conduct marketing research? We invite you to join us in shaping the future of this fast growing industry. As a member you will benefit with:
Why Mobile is Great for Marketing Research
Consumers, shoppers and business people are using mobile devices in new ways every day around the world.
Mobile is rapidly bringing the ability for everyone to communicate what is happening at any and every moment. And mobile provides opportunities for passive data collection as well as active voice of customer data.
Whether they are shopping, dining, at work or traveling - it’s clear that people are sharing their opinions, photos, videos, stories and moments that are important to them. These are the moments that define their personal stories.
To thrive in the future, successful marketers know they have to adapt new methods of observing and listening in order
to understand their customers and prospects. Mobile marketing research
allows clients and researchers unprecedented access... Read More